A weekend bootcamp where student teams take an idea from scratch to a working product, built with AI, and pitch it to a panel of founders. We have run it with King's Business School for eight years, and moved it from no-code tools to AI along the way.
Teams generate ideas fast, then leave the room to talk to real people about the problem.
2
Build the brand
Name, logo, colour palette, and a value proposition, made with AI in hours.
3
Build the product
A live website and a working app prototype, built with AI tools.
4
Test and pitch
Real testers try the product, the team folds in feedback, then pitches to founders.
Teams presenting their user personaTeams learning the Mom Test before their customer interviews
workflows taught
What the room learned
Rapid idea generation and validation
Customer interviews that test the problem, not the pitch
A brand kit from a single prompt: name, logo, palette, voice
A website and an app prototype built with AI
User testing and fast iteration under time pressure
A founder-style pitch
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what people built
From the last cohort
Spotly
An AI tool that spots scam emails, texts, and links for less tech-savvy people in the UK. The team validated it by talking to people about suspicious messages, then built the brand, website, and a working prototype.
Leaf No Trace
An app that helps people track sustainable choices, learn local recycling rules, and earn points they can spend with sustainable brands. The team shipped a website and an app prototype over the weekend.
what people say
From the room
Students on the 48HR Start-Up
“We went through the full process of building a startup from the ground up. During the 2 days, we created the brand identity, designed the logo, defined the colour palette, built the website, and developed a functional prototype of the app.”
“A fast-paced bootcamp where we learned how to take an idea from scratch to a functioning product using AI tools.”
“Really enjoyed the fast pace of the workshop, allowing little time for perfectionism and just pushing our ideas.”
let's build something
Talk to us
We run the same format for growth teams, on your own work and your own tools.
ChatGPT
Claude
Perplexity
Canva
Lovable
Figma