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case study

Build agents and apps with AI

A four-hour workshop for founders and students at UCL Innovation and Enterprise, BaseKX. The room goes from idea to a live website or app built with AI, then builds the AI agents that run the project.

Partner
UCL Innovation and Enterprise
Format
4 hours
Who
Students and founders
Where
BaseKX, London
The room at UCL Innovation and Enterprise, BaseKX, during the workshop
in the room

Do first,
then talk

1

Know the customer

Define a customer persona and write the value proposition before touching a tool.

2

Pick the right build

Learn the difference between a website, a web app, and a mobile app, and choose one.

3

Build the brand

Logo, colour palette, typography, and page structure, made with AI.

4

Ship a first version

Build it with AI and put it live before the session ends.

Seven value proposition templates, then the room writes its own
Seven value proposition templates, then the room writes its own
Turning a customer persona into a value proposition
Turning a customer persona into a value proposition
workflows taught

What the
room learned

  • A customer persona and value proposition from a fill-in template
  • Choosing between a website, a web app, and a mobile app
  • A brand kit with AI: logo, colour palette, typography
  • A website or web app built and launched with AI
  • A project manager agent plus specialist agents for research, marketing, design, and code
ChatGPT Claude Lovable v0 Replit Canva Notion
what people built

What the
room shipped

First versions, live

People left with a live first version of their website or app, not a plan for one.

An AI project team

A set of agents to run their own project, with a context file the whole team shares.

what people say

From the room

A founder at the workshop

“Guiding us step by step, from defining our customer persona, to understanding the differences between a website, web app, and mobile app, and bringing it all together through branding.”

“Here's my first version. Not perfect, but it exists, and that's the start.”